REAL ESTATE PRODUCT DESIGN

BRAND IDENTITY

THE BRIEF & SOLUTION

Create a naming and visual identity for a coliving business. 

The Choice is a coliving solution for students and young professionals. 

Naming seeks to invite the target audience to have a good choice in their lives. Living in a coliving is a new beginning with exciting feelings as well lot of doubts and fears. Thought for people who need to choose because a good or bad choice can make a difference. The concept invites you to make a good choice… “Choose to enjoy, live with design, dream big, be close to everything, share and make new friends, because life is one, choose well, choose THE CHOICE COLIVING”.