BRAND IDENTITY

Brand Design Challenge: Web3 Visual Identity Fintech & Proptech

Objective:

To create a web3 visual identity that reflects the innovative and disruptive nature of the Web3 Fintech & Prop-tech company. The brand should be modern, dynamic and appeal to tech-savvy consumers who are looking for a better way to grow and manage their financial and property assets in a decentralised manner.

Target audience:

• Tech-savvy individuals who are interested in decentralised technology and want to be in control of their financial and property assets.
• Investors and entrepreneurs who are looking for a secure, transparent and accessible platform to invest in property and finance.

Guidelines:

• The brand name should be short, memorable and reflect the company’s innovative approach to finance and property management.
• The logo should be simple, bold and easily recognisable. It should convey a sense of security, transparency and decentralisation.
• The color palette should be modern and dynamic, incorporating shades of blue and green to reflect the digital and financial nature of the company.
• The typography should be clean, modern and easy to read.
• The visual style guide should outline the consistent use of the brand elements across all mediums.

Solution:

I created the name “evofi” with the tagline “evolution finance” to demonstrate a revolutionary approach to decentralised finance in the cryptocurrency world. The term “evolution” not only represents positive change, but also growth and advancements in financial management. This concept of evolution embodies the future, innovation, and forward momentum of finance.

The design of the logo was inspired by upward-trending financial charts, reflecting the upward  trajectory that evofi’s clients may be on. The visual language incorporates this concept to symbolise growth and success.