About me
_Brand Designer Specialist _Graphic Designer _Based in York UK _Working globally
In this long professional career as a Brand Designer, I have created a Branding Method to obtain succesfull results.
I’m Bego, a brand designer with 20 years of experience, focused on creating high-quality, impactful brand identities for small to medium-sized businesses and web3 startups. I also assist my clients in transitioning their brands to the Metaverse.
Based in York, UK, working globally.
I speak English, Italian and Spanish.
BA Graphic Design. Creative thinker Graphic Designer with 20 years of experience. I have developed my career mainly focused on Branding, Packaging and Editorial Design. In addition, I have taught for three years at the university in the graphic design program.
Branding is my passion. I have a solid grounding and experience in brand design. My goal is to create lasting brands with a strong visual identity, a simple, complete, recognisable, memorable, bold and dynamic brand identity system with a well-developed visual language for online and offline communication purposes.
I have developed visual identity systems, labels and packaging, editorial design, promotional material, web and blogs, retail graphics and exhibitions for a broad range of clients, from startups to large corporations.
With extensive experience as a team leader, I have managed and collaborated with multidisciplinary teams. Also, I can manage time and objectives to achieve the best results. I have in-depth knowledge and experience in all aspects of graphic design, print and digital.
If you want to talk to me you can send me an email to: bego@begolabayru.co.uk
Bego Labayru – Brand Designer Specialist
_Graphic Design
“ I disgust the ugly, the crude, the poorly crafted, the unoriginal or, even worse, the poor copy. The fake, or that which appears to be something it is not, that which lacks emotion, that which is complicated, and that which has a high price but is not worth it. And well, this goes on and on.
But, let’s get to what I do like: The noble; the inspiring; the beautiful; the simple and intelligent solutions; the minimalism; the original; the different; what catches the eye; what has something to say; what brings back memories; what tells a story; what makes you dream; what expresses joy; tranquillity; strength; what is empathetic; what is human; what is well made; the neat; the quality; the just; the new ideas; the first step; the questions; the clear answers; the correct expression; the effective communication; the coherent; the intense; that which brings a smile, or a round of applause; that which fills the soul; that which invites you to live better to enjoy; to vibrate; that which without realizing it, you take it to your mind to finally, treasure it in your memory.
Whether it is a brand image; packaging; a space; a concept, or whatever I need to design, everything must comply with the bases of what I like because, for disposable designs, there are already many. I want to create a treasure that will remain in people’s minds.”