About me
_Branding Specialist _Graphic Designer _Based in York UK _Working globally
Let’s talk about branding, immersive virtual market scenarios, and Gen-AI in graphic design.
Branding specialist at the forefront of market trends and emerging technologies (AI, XR), holding a Master of Arts (MA) by Research in Branding from York St John University’s Business School (UK), a BA in Graphic Design, and two decades of professional experience. Conducted quantitative research on consumers’ perceptions of brand authenticity, a critical factor for brand success in today’s fast-evolving market. This research, presented at international academic conferences in Ireland and the UK, provides practical, evidence-based insights for developing and adapting brand strategies and visual identities to create future-ready brands.
Because tomorrow’s strongest brands will be those that better adapt to emerging contexts without losing their authenticity and consistency.
My extensive experience as a designer, academic, and researcher in branding has provided me with a broad perspective on how to develop lasting, distinctive, and memorable brands.
Based in Costa del Sol (Spain), working globally. I speak English, Spanish and Italian.
Let’s talk: bego@begolabayru.co.uk