BRANDING & PACKAGING

THE BRIEF & SOLUTION

Create a visual identity and packaging for Brazilian cheese bread. 

BeHo is a family business making Pao de Queijo in Chile with a homemade recipe. The product is pretty new in the Chilean market.

I designed an eye-catching visual identity, a striking colour and a minimalist style to create a bold visual language that would draw customers’ attention to a product they were unfamiliar with, showing and explaining in images the different ways to consume it. The visual identity also had to show that it is a versatile, delicious, soft and fluffy food.

The packaging shows the product within the brand to create a visual link between the product and the brand. Transparency works well to expose the product in its three different sizes. Although I had to work with only one colour due to a limited budget, I achieved all the KPIs for this project.

I directed the photo shoot because I wanted specific images, clean and minimalistic but with an accent of colour to maintain the visual language.