BRANDING & PACKAGING

THE BRIEF & SOLUTION

Create a naming, visual identity and packaging for an editorial product.

I have developed a visual identity for publishing products, biographical books and a film for anyone who wants to tell their story as a gift to their family and friends. The main customers are young or middle-aged people who want to keep the memories of their parents and grandparents.

I created the names Memobook and Memofilm that evoke memories and name the products in a clear, recognisable and memorable way. I designed a wordmark simple, atemporal with a linking gesture between the letters as a sequence of events that create the story of their lives.

For the colour palette, I got inspiration from the colour of the sunset and a beautiful blue sky. The colours of the sky bring back memories and emotions and evoke a special feeling of unique situations in our lives.