BRANDING

THE BRIEF & SOLUTION

Create a naming and visual identity for an App.

Okii!! is an online lesson app for children and adolescents in Latin America. “Oki” is an informal way of saying yes or well done among young Latin Americans. For the naming, I propose Okii!! using the exclamation mark as a simple symbol to use in the app when an exercise is well done or not. In this way, the exclamation mark with a dot above it is for the wrong answer, and by clicking on this symbol, more information is displayed (i=more information). When the exclamation mark with a dot below appears, it means well done!

The logo is geometric with the reference symbol used in the app with a special “k” that creates a good balance in the word composition. Likewise, the dot above the “i” works well with the perfect circular “o”. The colours are a mix of a classic dark blue used in schools and academic institutions and give certain solemnity to the app, and the blue-green gives brightness and calm. Green is also intended to denote good grades. Green appears in the well-done answer symbol, while dark blue is the rather informative symbol.

The visual design is simple and easy to comprehend, with a balance between playful and solemn.